GIGACITIES COLLECTIVE started as a transnational collaborative project exploring the impact of Tesla’s Gigafactories in Austin and Berlin. Early in the process, the collective understood that Gigafactories are no stand-alone industrial complexes. Instead, they are embedded in socio-capitalist and environmental networks spanning the globe. Soon, we realized that these entanglements circle Elon Musk as the central point of interest. Elon spread across the world like a force of nature occupying public domains and news outlets at high speed. He became the center of attraction for Silicon Valley tech industries, tech bros, and suburban yuppies. 

The time was ripe to start undressing the personality traits of the cult leader. Broadcasters and interviewers tried to nail him down on his most problematic tweets. A futile enterprise to uncover Teflon-Elon and his hype army. After he bought Twitter and incorporated the company into his vision of X, the everything app, the brown stains of the messianic savior became visible to the public. The GIGACITIES COLLECTIVE never fell for the promises of clean and green mobility Tesla and its guru constantly repeated on- and off-line. So, we embarked on a journey to create the ELON MAGAZINE. In tedious editorial work, we have tackled the hype of Elon, the macho staging of his personality, the literal undermining of the public good for maximum techno-capitalist exploitation, and his psychedelic mindsets.